
Comments by Jamie Greene, Long-time
Friend

"There's
nothing nicer than a Tricer.”
That
line of Rob's, spoken with a sly grin and a twinkle in his eye, will always
remind us that he loved us and we loved him.
For
over forty years, Rob was my best friend.
I cannot recall a time in the last four decades when I was not sharing
with him, consulting with him, venting to him, or laughing with him. He was there at every turn. And so, I’m not sure how to tell his story in
five minutes, but I’m going to try.
Story: I met Rob
Trice in 1985 within hours of moving into our dorm at UVA. In the few days that followed, Rob introduced
me to many of the people who would become my closest lifelong friends. During that first year, Rob and I conspired to
make more than a few questionable decisions.
But our friendship was cemented during Spring Break 1986 on what was
supposed to be a four-day hike on the Appalachian Trail. Rob was fond of the seven Ps: “Proper prior planning prevents piss poor
performance.” We did plan for that trip,
but none of the planning included checking the weather forecast for the week
ahead. So when the front rolled in on
the first night, fog enveloped the ridgeline, and the snow started to fall, we
were unprepared. We had not packed hats, gloves, or jackets...needless to say
this performance was definitely piss poor.
The
rest of the details of that trip are funny but irrelevant. What matters is that by the end of that first
year at UVA, I knew that I had found a lifelong friend who was smart, funny,
and shared my love of the outdoors...a friend who effortlessly brought people
together and who always managed to look on the bright side.
Story: Those of us
who knew Rob from UVA sometimes struggled to reconcile the rugby playing
goofball we knew with the professional success he enjoyed. We assumed that he took on a different
persona when he was doing his work. When
we lost him, we realized there was no other persona. We figured out that we all knew the same Rob
- because no matter what, he was always being himself. No matter the connection, the country, or the
language - everyone used the same words to describe him. Force of Nature. Kind.
Smart. Humble. Generous.
Funny. In the months since Rob
died, I’ve read a ton of social media posts about him and how he impacted other
people’s lives. I’ve talked with
friends, shared stories and feelings and memories. People have shared how when he entered a room
there was a notable shift, because the room got brighter. And how Rob loved being in the spotlight
because he could make people laugh - and while he was there maybe show off just
a little bit. And how he loved to focus his
full attention on you - he heard what you said, he heard what you didn’t say,
and he didn’t hesitate to call bullshit.
Someone
named Mark wrote, “I just assumed Rob would go on forever.”
Me
too, Mark.
Story: In 2012,
after nearly two decades in the venture capital world, Rob and Wendy moved to
Pescadero, California. On a professional
level, he turned his VC and tech expertise toward agriculture. But at home he was a farmer and an
entrepreneur.
Wait
- Rob? A farmer? That was on zero bingo cards at UVA.
Anyway,
in Pescadero he learned how to drive - and how not to drive - a tractor. He brought goats to his fields to reestablish
native grasses. He bought and operated a
food truck. Best of all, he made
popsicles. Not just any old popsicles:
Tricicles.
In
the years after he settled in Pescadero, we didn’t talk much about the ag tech
work he was doing. Instead, we talked
about what he loved most: his family.
Rob’s
pride and love for his family was central to who he was. He never failed to brag about his sister
Samantha's achievements in the world of Montessori. I also knew all about his mom's rowing career
and the scare that his dad gave everyone last summer.
And
then there’s Wendy. I remember talking
to Rob shortly after he met her.
“Greene," he said, “I’ve met the one.” While many things in Rob’s life came easy to
him, Wendy did not. She made him work
for it. Rob told me about a woman who
was smart, athletic, who knew horses and loved the West - did I mention
smart? That’s why he had to work so
hard. But work he did. And it paid off, because they married in July
of 1995 and spent the next 30 years building a beautiful, rich life together.
Story: Last May, a small group of UVA friends met in
Nashville for a mini-reunion. We spent
two days drinking coffee, eating pizza, laughing about stories from when we
were young, and sharing stories about our lives today. This gave Rob two whole days to show off the
scars he had from the surgery to remove his thymoma.
One
afternoon, as we were wandering around Nashville, we came across a sign outside
the Whiskey River Saloon that said “Ride the Bull” and that’s all Rob needed to
hear.
You
know where this is going.
Despite
the fact that he was feeling a little under the weather, Rob would not let this
challenge go unanswered. And so, donning
a cowboy hat and with Johnny Cash’s Cocaine Blues playing in the background, he
mounted the bull and rode it for over 30 seconds. The bar is 8 seconds - aaand that’s Rob.
I
will never understand losing someone so vibrant, so funny, and so fully
alive. But I think that his passing has
crystalized the degree to which people across the globe loved Rob, depended on
Rob, looked forward to seeing him, and were grateful to have him in their
lives.
Forty
years is a long time. Long enough that a
huge part of who I am is a reflection of Rob and his influence on my life. I carry him with me still, and will forever.
I
am a better person because I knew - and loved - Rob Trice.